Generating $39K on Kickstarter in 35 Days
Over $39,000 was raised in less than 40 days to fund the Glory and Triumph project from the targeted digital marketing and communication tactics. Glory and Triumph was sold through Kickstarter, The Shopping Network, Hockey Hall of Fame, Amazon.ca, and the Ontario Minor Hockey Association.
Challenge
Turn 100,000 never-before-seen negatives of rare hockey history moments into a premium collectible coffee table book.
Raise funds for the Glory and Triumph project in order to manufacture 4,000 premium limited copies by leveraging the power of social media and crowdfunding channels.
Solution
Strategize and develop a thorough digital communication strategy to build credibility, create buzz, build trust, and drive qualified traffic to a Kickstarter page for a collectible hockey book. The cross-channel plan was designed for YouTube, Twitter, Facebook, LinkedIn, and Kickstarter in the casual and relatable voice of the passionate founder.
Supported the project development and marketing strategy by actively working with vendors to negotiate prices and quantities in order to increase margins, creating the landing page, social content, video script, affiliate content, and PR communications (The Shopping Channel, Hockey Hall of Fame, etc.). Additional plans were built for The Shopping Channel and live events with Classic NHL players as part of the promotion tour.