In 6 months, the Australian social media launch program built the Kisko Juice snacks to second in an established category and also resulted in a 2,920% sales spike at Woolworth's.
Task:
Responsible for all product marketing programs and external communications for Kisko Freezies. Designed plans to grow user bases in Canada, U.S., Australia, and Jamaica through multi-channel customer acquisition. Includes continuous development of demand marketing strategies that focus on competitive market research, omnichannel user acquisition utilizing impactful digital creative, A/B testing for all paid media and communications, continuous budget-pacing, geotargeting, CRO, and competitive market research to scale and optimize the marketing spend.
Challenge:
Target Freeze Pop buyers across all regions of Australia that had a Woolworth’s grocer in a <20Kkm range to introduce the Kisko Nice N’ Juicy, Juice Pops, and Electrolyte Ice Freeze Pops.
Educate targeted customers about the benefits and offerings of each product listing
Drive customers to Woolworths locations to purchase
Convert customers who are unhappy with competitor products into Kisko Freezies customers
Pull customers back online to share positive feedback with their connections and other potential buyers
“the best social media team that we’ve ever worked with […] very professional, possess great creative and communication skills, deliver quality work and fully understand the social culture of today’s generation […] expert with proven, measurable results.”
— D. Josephs, Marketing Manager, Kisko Freezies