“A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.”
-Stephen King, WPP Group
hi, i’m julia!
Julia has a passion for the power of communication and enjoys the continual evolution of commerce and human behaviour within digital ecosystems.
With close to 10 years of experience directing large-scale marketing campaigns for internationally-recognized brands such as Mott’s, Welch’s, Mr. Freeze Freezies, and Holiday Inn; Julia has proven success translating her ability to turn client’s ideas into enhanced omnichannel customer experiences that have generated over $30M in revenue for some of Canada’s top CPG and lifestyle brands.
Julia’s blended skill-set of communication, research, digital marketing, and design has made her a top digital advisor among some of Canada’s largest CPG, retail, and non-profit companies. She is an entrepreneurial and creative self-starter with a sharp eye for identifying lucrative on-brand growth opportunities that deliver excellent customer experiences and extend CLTV.
As a result of her proven track record with product growth and expansion, Julia has been featured in the Toronto Sun and 24Hours as one of Toronto’s up-and-coming digital leaders and was invited to be a professor of Digital Market Research at Seneca College.